Maggie Seidel-Laws

Associate Producer


Maggie is no stranger to live entertainment associated with PBS as she spent ten years working with the global phenomenon CELTIC WOMAN.

At the time of Celtic Woman’s inception, Maggie was working at Clear Channel Entertainment, Celtic Woman’s North American tour promoter. She then handled station relations for PBS, Celtic Woman’s media partner. Following Celtic Woman’s first North American tour, Maggie joined Madstone Productions, founded by Jonathan Hochwald, which partnered with Celtic Woman as its exclusive North American promoter.

During her years with Madstone Productions, Maggie toured as promoter rep, worked alongside Madstone’s in-house booking agent and marketing and press team, while continuing her PBS relations. Maggie also worked closely with Universal Records (formerly EMI) on nine CD releases throughout her time with the company, coordinating marketing and press efforts benefiting both the album and tour.

After several years Maggie moved to Dublin, Ireland to take a position as the producer for Celtic Woman.  During this 3-year span as producer, Maggie produced several TV specials – Celtic Woman Home for Christmas – Live from Dublin (with Windmill Lane Pictures); Celtic Woman: Emerald Live; and Celtic Woman Fan Favorites (with HMS Media in Chicago). These specials were aired on PBS in the United States, Sky Arts in the United Kingdom, Channel 9 in Australia, and TV Globo in Brazil, and were released on DVD as well.

In addition to the TV specials she produced, Maggie was responsible for Celtic Woman’s Emerald World Tour, which successfully toured through North America, South America, Australia, Europe, and the UK; Celtic Woman Home For Christmas: The Symphony Tour in North America; and Celtic Woman’s 10th Anniversary World Tour which kicked off in Dublin and toured through Europe, UK, North America, and Australia.

Outside of her work with Celtic Woman, Maggie has coordinated PBS station relations for The High Kings LIVE from Dublin, Radio City Christmas Spectacular starring the Rockettes, and Smokey Robinson Presents Human Nature Live.  She co-produced and promoted Smokey Robinson’s Human Nature – the Motown Tour, promoted A Christmas Story The Musical at the Chicago Theater, as well as various live dates for Ira Glass, David Sedaris, and Lena Dunham at Carnegie Hall, and Charles Bradley at the Apollo.

Maggie moved to Nashville, Tennessee in 2015 where she started M2M Entertainment, a company focusing on managing and producing niche artists and projects. Current projects include artists Máiréad Nesbitt – Celtic Violin, Chloe Lowery, Lucy Scholl and of course ROCKTOPIA